7 Marketing Ideas to Support Your E-Commerce Brand
The options for marketing your e-commerce store are nearly limitless, stretching across internet platforms and even reaching into the brick-and-mortar world.
Marketing is about spreading the word about your business, creating a positive impression of your unique brand, and ultimately driving sales of your products or services. If you’re feeling lost or burned out on your marketing tactics, try some of our ideas to market your e-commerce brand.
Create Hyper-Targeted Ads
When you know your customer well, you can easily create a specific customer profile to target other people who haven’t yet discovered you. Analytics can give you great data about your customers’ age, location, income level, and other interests. Use this data to design an ad for exactly that type of person, then use filters on search engines or social media ad platforms to target the exact customer profile. You’ll likely spend less money getting your message to exactly the right people!
Enhance Your Website
Making changes to your website can actually have a big impact on marketing and sales. Design or redesign your website to be consistent with your brand’s colors, fonts, and voice. Be sure the pages are optimized for mobile devices, because so many online purchases are made on phones and tablets. Ensure that page titles, web copy, and metadata focus on searchable terms to help with search engine optimization (SEO) so potential buyers can find your site when they’re looking for an e-commerce shop like yours.
Create valuable digital content
Content marketing is a specific marketing tactic that focuses on creating helpful content to build your brand’s authority and goodwill among potential customers. This can include blog posts, infographics, podcasts, newsletters, and magazines. To create good content marketing, don’t try to sell your specific products; think instead about what kinds of things your audience is interested in and provide them with more helpful information on those topics.
Reach out to Your Network
While many marketing tactics focus on converting cold leads into sales, remember that people you know might be even more motivated to support you and your business. Send texts or email to people who are invested in you and your business to let them know what you’re doing. Ask if they or someone they know might be interested in making a purchase or learning more about your services. Offer to meet up for a coffee to share more about what you’re doing and how they can help.
Get Your Logo out There
Help people get to know your brand online and offline by getting your logo out there. Social media platforms offer the chance to customize features such as filters to sport your logo. In real life, sending customers stickers, window clings, or T-shirts are all ways to get your logo seen—each person who uses the item with your logo is effectively a walking billboard for your company.
Work With a Micro-Influencer
There’s undoubtedly someone online with a dedicated group of social media followers who would be interested in the goods or services you sell. A micro-influencer is someone with up to 100,000 followers, where reviews and endorses products they like that are relevant to their niche. For example, a fashion influencer might give their honest thoughts about the innovative shoes you’re selling. You can either set up an arrangement for positive coverage for a fee, or you could send free samples for the micro-influencer to review.
Create affiliate, referral, and loyalty programs
Encourage others to do your marketing for you by setting up affiliate, referral, and loyalty programs. In affiliate programs, someone like a micro-influencer can sign up to have a unique discount code for people they refer—then they receive a perk from you for the business generated. Example: 10% of the purchase price. Referral programs allow any customer to send friends to your business in exchange for a reward—maybe $10 to spend on their next order or even just a discount for their friends. Loyalty programs can keep customers who’ve made that first purchase coming back, by incentivizing them to spend a certain dollar amount to get a reward.
Not Into Marketing Yourself?
Talking up your own business and getting it in front of other people can feel awkward. It requires technological savvy that not everyone has. Or it might be a part of your business that you just don’t have time for anymore.
If you need to offload your marketing, Certum Solutions can support you. The Certum team now offers marketing services, which include:
Social media marketing
Sales enablement
Brand development
Website design or revamp
We’re happy to work with you to develop and execute a marketing plan that works for your business and budget. Fill out our marketing inquiry form to book a free 30-minute discovery call with a member of the Certum Solutions team.