4 Ways to use AI to Market Your E-Commerce Store
For so long, marketing came down to manual guesswork, customer surveys, and trial and error. This not only took ample time and cost, but only after we felt good about our results and methods could we begin to pinpoint best marketing practices and execute them strategically.
Ready for a solution that does the heavy lifting for you and discovers what your customers want beyond anything you could’ve imagined? Enter AI (artificial intelligence).
While data mining and machine learning models such as ChatGPT gather algorithms and statistical tactics, other models break down the language, images, and videos your customers use or look at—all in an effort to decipher the data and help you make key decisions that will serve your customers’ biggest desires and needs.
This process will allow you to discover the purchasing behaviors and trends of your customers, such as what they left in their shopping carts. In turn, you can use these behaviors and trends to create highly successful marketing campaigns and great experiences.
But what specific AI strategies and best practices can you implement to ensure a high-level marketing effort and WOW your customers? Here are 4 ways to use AI to market your e-commerce store.
1. A Tailored Experience for Each Customer
As you know, there’s nothing that excites a customer more than their own personal experience. In person, this isn’t very challenging, but online, it can be quite complex … until now.
AI will gather touchpoints along your customer’s shopping journey and determine which products they’re most interested in. Going a step further, you can actually use AI to come up with customized pricing for certain clients. It will take into account competitor pricing, supply chain information, client demand, and other factors to help you price your products and services in a positive way.
These strategies can lead to repeat customers who find their way back to your online store, something we all strive for!
2. Virtual Customer Service
No matter how hard we try, we can’t be everywhere at once or quickly answer everyone’s questions. And we know that customers shopping online don’t want their time wasted.
Thanks to AI, you can leverage virtual assistants and chatbots to help improve the customer experience while shopping online. These services ensure 24/7 support systems that learn customer data to answer their questions and offer products they’ll be interested in.
But be careful—there’s still nothing like a human interaction. Chatbots and virtual assistants are great, but they lack human thought, compassion, and relationship building. So monitor the questions they have and reach out to them to make sure they received the information they needed.
3. Automate Your Inventory
Having inventory on hand to meet demand is always top of mind—and often challenging.
With AI’s inventory management, you can automate your inventory process to keep up with the demand and create a transparent process.
Real-time customer analytics will allow you to forecast what your customers want, creating sales opportunities for your business. In addition, you’ll know exactly what you have in stock, where it’s coming from, and the shipment’s status at your fingertips. Then you can inform your customers of any updates on when they’ll receive your products.
Keep in mind that at Certum Solutions, we work with you to stay on top of your inventory and improve your workflow. For example, we can implement Advanced Inventory in QuickBooks Enterprise to create a robust inventory system that allows you to manage your products and your staff, helping meet customer demands and grow your business.
4. Identify Fraud
One concern about AI is protecting customer data, which you’ll want to monitor to prevent any leaks or breaches. However, one thing AI can help with is identifying fraud and protecting your online store.
Machine learning models can identify irregular behavior, while other aspects of AI can study data, transactions, and other anomalies to identify fraud and help you avoid scams. With cybercriminals and dishonest consumers out there, this is a recommended practice within AI.
Elevate Your E-Commerce Through AI
As you can see, AI brings big benefits for you and your customers. These include a personalized customer experience, greater time savings and productivity for your business, higher level decision making, and an increase to your bottom line. All in all, it’s a game changer for marketing your e-commerce store and implementing next-level strategies that you never could’ve done on your own.
At Certum, we want to help transform your e-commerce experience through Shopify and other tools. Our goal is to take your business to the next level and create less stress in your life.
So, if you’re ready to get started or simply have some questions, we’re here to help! Reach out to us via email or by booking a consult. We’d love to get you on a journey to success!