How to Create a Positive Culture in Your Business

In a small business, success isn't just about hitting growth goals and maximizing profits; it's also about fostering a positive workplace culture that empowers your team to thrive. 

But how exactly can you cultivate such an environment? It can feel difficult to maintain, or return to, a positive work culture, especially if you find your small business growing quickly.

Chris Edmonds and Mark Babbitt, authors of the book, “Good Comes First,” have proposed a three-step process that they’ve implemented in both small and very large companies to create better work environments.

Edmonds and Babbitt discovered that businesses get an array of benefits from putting good first, including improved employee productivity, customer service, employee satisfaction, and profits. These businesses also see better success attracting and retaining employees, particularly among the youngest members of the workforce, who have high expectations for respect and validation.

For those who’ve been in business a long time, this kind of work environment requires a big mental shift and a change in leadership behaviors. But it’s achievable, for everyone in every business. 

Edmonds and Babbitt’s three-step process to cultivate a positive culture is simple: define, align, and refine. 

The first step, defining the culture you want to see exemplified, could arguably be considered the most important one. This is the chance to provide clear expectations about your company’s mission, values, and employee behaviors. It’s a chance to step back and intentionally shape the way employees understand how you want them to communicate and relate to one another. 

The second step is how culture gets set into action: by aligning work processes and behaviors with the culture you defined. This includes systems of rewards and recognition for people who show up in alignment with your defined positive culture. In practical terms, it might mean celebrating your team for volunteering in the community more than celebrating them for exceeding revenue goals. This is a crucial step for making sure that your culture isn’t simply documented and forgotten — it’s ingrained into the work your business does and how employees are praised.

The last step — refine — makes it clear that culture change isn’t a one-and-done task, but instead an ongoing responsibility. Intentionally check in on how your entire team (leaders included) is doing with the culture practices. If something isn’t working, try implementing a different tactic. Have honest conversations with people who aren’t embodying the culture. 

The steps to creating a positive culture might seem simple, but no one said this was going to be easy! The following six tips can help as you define, align, and refine your business’s culture.

1. Start with Purpose

Every successful endeavor begins with a clear sense of purpose. As a small business owner, it's essential to articulate your company's mission and values. When your team understands the “why” behind their work, they're more likely to feel connected to their roles and motivated to make a meaningful impact.

2. Embrace Positivity

Positivity is contagious, and it starts at the top. Celebrate wins, no matter how small, and acknowledge your team members’ efforts. Whether it's a pat on the back, a team lunch, or a simple “thank you,” expressing appreciation fosters a culture of positivity and gratitude.

3. Prioritize Work-Life Balance

Maintaining a healthy work-life balance is crucial for employee well-being and productivity. Offer flexible work arrangements, promote taking time off, and encourage your team to disconnect outside of working hours. Remember, a rested mind is a productive mind.

4. Foster Collaboration

Great ideas often stem from collaboration and open communication. Create opportunities for your team to brainstorm, share insights, and collaborate on projects. Encourage a culture where everyone's voice is heard and valued, regardless of their position within the company.

5. Invest in Development

Show your team that you're invested in their growth and development. Provide training opportunities, mentorship programs, and resources for personal and professional advancement. When employees feel supported in their career goals, they're more likely to stay engaged and committed to their work.

6. Lead by Example

As a leader, your actions speak louder than words. Be authentic, transparent, and approachable in your interactions with your team. Model the behaviors and values you want to see reflected in your workplace culture, and inspire others to do the same.

Building and Maintaining a Positive Culture

Creating a positive work culture is a strategic imperative for small business success. By taking the time to define, align, and refine a positive culture, you can cultivate an environment where your team thrives and your business flourishes.

Remember, building a positive workplace culture is an ongoing journey, so be patient, listen to feedback, and continuously strive to improve. The end goal is worth it: a workplace where every employee feels valued, empowered, and inspired to do their best work.