5 Benefits of Using BigCommerce as Your E-Commerce Platform
Your business’ e-commerce platform can make or break your experience with selling online.
At Certum Solutions, our team has explored the options on the market and worked with clients using a variety of e-commerce platforms. We believe BigCommerce is the best solution for our clients.
There are five benefits that convinced us that BigCommerce should be our e-commerce partner: its ease of use, approach to omnichannel sales, security, integrations and cost.
1. Easy to Learn and Use
We’ve found BigCommerce’s shopping cart experience to be excellent — both for you as a merchant and for your customers.
Even better, BigCommerce makes it easy to jump in, learn how to use its platform and get the support you need. It offers a helpful series of quick how-to videos that walk you through common questions, has an expansive knowledge base and engages an active community of merchants.
As a BigCommerce user, you also have access to 24/7 technical support via phone, chat and email. And, of course, if you’re working with us at Certum Solutions, we’re always happy to jump in to optimize your setup and problem solve.
Once you’re set up and have the hang of things, BigCommerce has other features we love that continue making it easy to use as your e-commerce solution. All BigCommerce plans offer reporting to enable better business decisions, advanced search engine optimization (SEO) tools to increase organic traffic, and a variety of payment options, including Apple Pay, Google Pay and Amazon Pay.
2. Omnichannel Done Right
BigCommerce makes your life easier by taking a smart, intuitive approach to cross-channel commerce. Inventory, shipping and payments are all centralized in the platform. Everything you need to manage and grow your product catalog is accessible from the control panel.
From there, BigCommerce lets you sell your products across a variety of marketplaces, such as Amazon, eBay and Walmart, and across social channels, such as Facebook and Instagram.
BigCommerce has also acquired data feed management technology that enables businesses to list, sell and advertise across big-name online platforms like Google, Facebook and Amazon. Taking advantage of sales, marketing and advertising across more channels can help you grow your business more quickly.
3. Strong Security
When you’re handling customers’ personal data and payment information, security is crucial.
BigCommerce is ISO/IEC 27001:2013 certified and PCI DSS 3.1, Level 1 certified. In plain English, this means BigCommerce covers you on the security front, both as a business using its service and in protecting your customers’ information.
Security features include custom and out-of-the-box SSO options, native credit card vaulting, and multiple data centers for data storage and backups.
4. QuickBooks Integrations
As an Executive QuickBooks Solution Provider, it’s safe to say that we’re big fans of QuickBooks as our bookkeeping and accounting solution for small, growing and enterprise businesses. That’s why we love the integrations that BigCommerce offers for QuickBooks users.
If you currently use QuickBooks Online to manage your business, BigCommerce offers a native app integration to sync your data. That includes your products, orders, shipping, refunds and customer data. If you’re a larger business using QuickBooks Desktop, the third-party app Webgility enables you to sync inventory, prices, shipping and fulfillment with BigCommerce.
Between QuickBooks and BigCommerce, you have the tools you need for a complete picture of your e-commerce business and the state of its finances, so that you can drive growth.
5. Affordable
Whether you’re doing $10,000 in sales or half a million, BigCommerce has a plan that’s the right fit for your business — at prices we’re impressed with.
BigCommerce takes a modular approach to its e-commerce platform, combining the best of software-as-a-service (SaaS) with open-source software. Ultimately, “open SaaS” gets you great SaaS features, such as better security, paired with more affordability from the open-source approach.
BigCommerce separates its services into Essentials — up to $400,000 in annual sales — and Enterprise plans. You can choose from monthly or annual plans that are aligned with your size and set up to grow with your business. You can see the most up-to-date BigCommerce plan pricing on its website.
How To Get Started with BigCommerce
Certum Solutions can help you choose the best plan for your business and build out the platform to meet your customers’ unique needs. Certum can also design your e-commerce website, compile inventory and sync your e-commerce engine to QuickBooks. Get in touch if you want to work together to deliver exceptional shopping experiences for your customers.
If you’d like a product tour or want to learn more about using BigCommerce to unify your omnichannel e-commerce strategy, schedule a free 30-minute call with us.
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