We’ll talk today about sales receipts. A very good question to ask is, “When is an invoice vs. a sales receipt used?” The answer is simple.
In a food orientated store this is an easy sense to resolve. Samples, Samples, Samples!! Food samples should be available in an enticing display (see above) but also under cover and not open air unless they are being cooked and handed out immediately. Use the color reference above to design what colors to use.
We will begin looking at scents, how they can be used to increase sales and assist in merchandising and explore how this might affect employees. Understand, the effects listed below are generally recorded in trials, however there is always the chance that a person may have an adverse reaction to certain scents. Not everyone loves Vanilla right? I for one will leave a business if there is vanilla. I is too overwhelming for me.
The key to being profitable in retail sales is to market products to your customer in store. Customers want to enjoy making purchases. The happier and more comfortable they are in your store the more likely they are to buy your products. Sounds obvious, right?
Lets talk about how to use the Five Senses to Market in Store. It’s been a while since I filled you in on Jonas. Let me tell you a story. Jonas sold leather merchandise in a few of his store departments. Everyone who came in the door would comment, “I just LOVE the smell of leather!…